Local Business Writing Services &
Local Search Engine Optimization

SEO for local businesses, while similar to general search engine optimized writing, has its own fine nuances. In many ways, local writing and local business writing is more complex, because not only are we working to get your site ranked at the top for its message, products, and services across the web, but we are also working to get it ranked above other competing local businesses, and that is something of a different search unto itself. With the advances made in today’s voice search capabilities and GPS and location-based searches from mobile devices, the importance of optimizing your website specifically for local and location-based searches grows by the day.

DIFFERENT FIELDS OF COMPETITION FOR LOCAL SEO

In point of fact, your website’s strategy for competing in the local marketplace starts with local business writing, but it really needs to extend beyond the words on the page in order to be recognized by Google and the big search engines as a reputable, reliable, existing business that Google wants to send searchers to; there is little Google likes less than being made to the look the fool by sending searchers on wild goose chases to businesses that never quite got off the ground or that have closed in the meantime—and little that customers like less, either!

DUAL-PRONGED APPROACH TO LOCAL BUSINESS WRITING & LOCAL SEO

I approach local SEO from two angles: first, from the angle of good, organic, time-proven search engine optimization strategies, centering primarily on optimized local business writing—words on the page that effectively communicate the “how” and “why” of your business, but that have been carefully planned to match user queries and rank well in search results; and second, from the angle of on- and off-page SEO factors.

These are factors and elements that need to be present both on your site and on select platforms throughout the internet—the places Google and its peers look to build their virtual “picture” of your business, that they use to assess and decide which businesses they trust and feel confident about pointing local searchers toward. It’s helping point the ethereal search engines to the coffeeshop on the corner where Google now knows people can get a warm brew and a bite to eat; it’s the specialty shop that carries that hard-to-find item, piece, or part; the pet supply store that can help you find that one brand of quality dog food that will finally solve your dog’s digestive issues. It’s the business listing returned when your customers ask for that “top shop near me,” or the “best place to eat in Hardwick.”